At Alta + Republic, our brand isn’t just a logo or a color palette, it’s the way we show up every day for clients, partners, and each other. Every flyer, social post, and email adds to the story people tell about us. That’s why staying on-brand isn’t just a design choice; it’s a business strategy.

A strong, consistent brand builds trust. When our materials look and sound aligned, people immediately recognize Alta and know they’re working with professionals who have it together. Consistency across the board makes the whole company stronger, whether we’re at a builder event, sharing a flyer with Realtors, or posting online.

Our brand is rooted in clarity and trust.

Colors: Riverbed, Bright Sun, Morning Glory, Butterscotch, and Cool Gray — a palette that feels confident, approachable, and professional.

Typography: Figtree, Bold for headings and Regular for body copy, keeps our materials modern and easy to read. And Majesty, for special use cases and a little flare.

And most importantly, Voice & Tone: Calm, confident, and clear. Professional, but never stiff. Warm, but never fluffy. The way we write should sound like real people who know what they’re doing.

When we follow the brand guide, our marketing doesn’t just look better, it works better. Partners and clients see us as consistent, reliable, and polished. And inside the company, it makes collaboration easier: everyone’s pulling from the same playbook instead of reinventing the wheel.

We’ve put together a Brand Guide with everything you need: logos, fonts, colors, photo style, and voice. Before sending out that flyer or posting that update, take a quick glance to make sure it’s in line. Small adjustments go a long way in protecting the Alta name.

Bottom line: The Alta brand is more than design rules. It’s how we create trust, show professionalism, and build a company that feels bigger than the sum of its parts. Every time we stay on-brand, we make Alta stronger.